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The Art and Science of Trade Show Budgeting

By Peter Winters Figuring out a trade show budget is as much an art as it is a science. The artistic side relates to the communication of a message that hundreds or thousands of attendees will...

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2007 Trade Show Resolutions (Budget)

While you are pushing away from that double fudge brownie, breaking cigarettes into the trash, and taking $10 out of the ATM instead of $100 remember that your trade show strategy needs resolutions...

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